PCBC© 2013 / JUNE 5-6 / SAN DIEGO CONVENTION CENTER

The Art, Science + Business of Housing

Programs and Events

All show passes include full access to PCBC Exhibits from June 5-6.

Schedule at a Glance | Registration Options | View your cart

 

Ticketed Events
SOLD OUT
A Preview Tour of the Historic Rancho Mission Viejo (Train)
June 3, 2013 | 9:00am – 4:00pm
Train to The Ranch: PCBC attendees will have the opportunity to preview this remarkable community and visit Sendero, its first village, which will publicly debut in late June 2013. Transportation will be via private rail cars, on which you’ll enjoy refreshments, spectacular coastal views, and market insights from experts on Southern California development. Following the tour, lunch will be served, allowing you to take in sweeping vistas while enjoying an authentic Ranch-style meal and light entertainment.
$95.00 ADD
4 seats available
A Preview Tour of the Historic Rancho Mission Viejo (No Train)
June 3, 2013 | 10:45am – 2:00pm
Tour/lunch only: PCBC attendees will have the opportunity to preview this remarkable community and visit Sendero, its first village, which will publicly debut in late June 2013. Guests will be able to arrive at The Rancho Mission Viejo headquarters at 10:45am and from there will take a luxury shuttle bus for a personal tour. Following the tour, lunch will be served, allowing you to take in sweeping vistas while enjoying an authentic Ranch-style meal and light entertainment.
$95.00 ADD
5 seats available
CIVITA – See Something New in Urban Development
June 4, 2013 | 11:00am – 3:00pm
Tour the award-winning Circa 37 Apartment Homes and Origen, recipient of 5 gold medal awards at The Nationals, including Neighborhood of the Year. Three new leading-edge neighborhoods will be under construction and open for touring. Off-road vehicles will take you on a behind-the-scenes extended tour of the 237-acre former quarry.
$75.00 ADD
CEO Panel Lunch Keynote
June 5, 2013 | 12:00pm – 1:15pm
Builder CEOs on Growth, Opportunity and the Future of Housing - Ara K. Hovnanian, CEO, Hovnanian Enterprises, Inc., Jonathan M. Jaffe, Vice President and COO, Lennar, and David M. Weekley, Chairman, David Weekley Homes, Moderator: John Burns, President, John Burns Real Estate Consulting, Inc.
$95.00 ADD
Gold Nugget Awards
June 5, 2013 | 4:30pm – 7:30pm
The 50th ANNUAL GOLD NUGGET AWARDS recognizing builders, developers, architects, and land planners with communities and projects in the United States and ALL international countries.

SOLD OUT
The Mix
June 5, 2013 | 9:00pm – 2:00am
Don’t miss “The Mix” at Stingaree in San Diego’s Gaslamp District. This popular nightclub features three floors of entertainment, from rooftop cabanas to exclusive balconies, tables, and even fire pits. Mix and mingle with all the PCBC A-listers.

*The Mix ticket does NOT include access to PCBC. You must purchase a Show Pass if you plan to attend PCBC.
$300.00 ADD
Hall of Fame Awards - Single
June 4, 2013 | 6:00pm – 9:30pm
For sponsorship and event information, contact the CHF office at (916) 340-3340 or tbrunson@mychf.org
$2,400.00 ADD
Hall of Fame Awards - Table of eight
June 4, 2013 | 6:00pm – 9:30pm
For sponsorship and event information, contact the CHF office at (916) 340-3340 or tbrunson@mychf.org
$75.00 ADD
12 seats available
New Home Sales: Maximum Download
June 5, 2013 | 9:45am – 12:00pm
Take part in the powerful Maximum Download, and get the tools to propel you to prosperity.
$75.00 ADD
12 seats available
Superior Sales Management
June 5, 2013 | 1:30pm – 4:30pm
How will you be prepared for today’s challenges, and tomorrow’s? By learning breakthrough ideas that will enable your team to earn the big numbers in new home sales
$75.00 ADD
13 seats available
Strategies For Getting Back Into The Game
June 5, 2013 | 9:45am – 12:00pm
This workshop program will focus on the key strategies for these builders to successfully get back into the game.
$75.00 ADD
13 seats available
Totally Cool & Completely Cost-Effective
June 5, 2013 | 1:30pm – 4:30pm
More than 20 case studies of the application of Lean Process to design & construction demonstrate homes of any type and price can reflect great design, with zero damage.
$75.00 ADD
9 seats available
Rethinking 50+
June 6, 2013 | 9:45am - 12:00pm
New ideas and insights about a market you can't ignore! In this invigorating session, Katy Fike, Ph.D. – co-founder of Aging2.0, a global network of innovators in the aging space – will moderate an expert panel addressing key demographic trends and their possible impact on real estate demand – emphasizing consumer values, lifestyle and housing preferences, and emerging product opportunities.
$75.00 ADD
10 seats available
Building an Ageless Community
June 6, 2013 | 2:00pm - 4:00pm
Take a deep dive into one of the nation's most innovative concepts in real estate development -- Rancho Mission Viejo. Releasing its first phase of homes in Orange County this summer, The Ranch is expected to ultimately consist of 14,000 single-family homes, 6,000 of which will be age-qualified 55+.
Open to All Attendees
Houzz & Home Study
June 6, 2013 | 12:15pm – 1:15pm
Based on data from the second annual “Houzz & Home” study—the largest survey of residential construction and remodeling activity ever conducted—you’ll gain valuable insights into consumer desires, priorities and behavior.priorities and behavior.
Maximizing ROI in Place
June 5, 2013 | 8:30am – 9:30am
General Session Keynote - Richard Florida
Florida is the author of several global best sellers, including the award-winning The Rise of the Creative Class ("one of the best business books of all time"—800-CEO-READ), and is a senior editor for The Atlantic, where he co-founded and serves as Editor-at-Large for Atlantic Cities, the world's leading media site devoted to cities and urban affairs.
To Sell Is Human: The Surprising Truth About Moving Others
June 6, 2013 | 8:30am – 9:30am
General Session Keynote - Dan Pink
Daniel H. Pink is the author of five provocative books about the changing world of work, including the long-running New York Times best seller, A Whole New Mind, and the #1 New York Times best seller, Drive. His books have been translated into 33 languages. His latest book To Sell Is Human: The Surprising Truth About Moving Others, offers a fresh look at the art and science of selling.

Capital Markets Forum
Economic Panel
The national economy feels better, but what’s really in store for the markets in which you build? What’s going to happen with local and regional income levels? What kinds of buyers are going to get off the fence and really look to buy this year?
Little Deals and Big Deals
Learn what’s actually happening in the market from some of the people who are negotiating key deal terms and closing on capital transactions.
2012 Capital Markets Survey
Now in its third year, the Capital Markets Survey gives home building senior financial executives a great overview of the cost, availability and terms for capital. The survey is a great “reality check” to see if your capital wish list is achievable.
Land Deal Making Panel
As the recovering home building market continues to gain strength, the key competitive advantage likely will go to the builders with land in the right place, purchased for the right price with the right entitlements. Listen to—and ask questions of—this panel of renowned land experts “in the know.”
Active Capital: Panel Discussion and Q&A
Active Capital: Panel Discussion and Q&A
Placing a Bet at the IPO Window
Should your company consider an IPO? What are the key factors in making a decision? How does a company get ready? What are the costs and roadblocks? What does it mean to be a public company?
Active Capital: Panel Discussion and Q&A
Active Capital: Panel Discussion and Q&A
In Summary: Tying It All Together
Moderators will synthesize key content from presentations throughout the day and facilitate an interactive discussion among all participants.
Meet the Money Networking
End the day with an informal networking reception that puts you face-to-face with leading lenders and equity sources.
Consumer Insights Forum
Opening Keynote with J. Walker Smith
Opening Keynote with J. Walker Smith
Revival of the Fittest
Hear from four industry professionals who have expanded their horizons, ignited the fuse of new ideas and found success by embracing change.
Diversity is Reality: Marketing That Respects all Audiences
This panel will address how new home marketing professionals and homebuilders are developing and implementing successful neighborhoods and marketing programs geared toward diverse homebuyers including those of Asian (Chinese, Japanese, Korean, Vietnamese, etc), Indian and Hispanic descent, Gay/Lesbian, Single, Single-Parent and Multi-Generational Households.
The Changing DNA of Master Planned Communities
The panel will tackle what’s new, what can be financed and what’s already being introduced to the market.
No Risk, No Reward: The Value of Different
This program will showcase the latest types of innovative solutions and explain how these different types of buyers, both young and old, are being addressed.
Consumer Insights and Design Innovation
Four of the industry’s most creative minds will address these ever-present challenges—how to understand buyer motivators and desires, and meet them with creative design solutions—sharing what they’ve learned from the past, what they’re doing today, and what they’re planning for the future.
Wrap Up: What we learned and how to implement it
What we learned and how to implement it
Design Trends Forum
Growing Community through Agriculture
Daron Joffe is not what most people envision when they think of farmers. “Farmer D” is a maverick within the organic farming movement, a 30-something eco-entrepreneur with an impressive production history.
From Brown to Green: Strategies for Successful and Sustainable Urban Brownfield Redevelopment
Explore a development model fitting for today’s economic climate among a growing segment of buyers looking for a more urban style of living.
Campus to Career: What’s Cool About Apartments
Young people want to be close to the action. And close to work too. But home is still a refuge—a place to settle in and get away from it all. This session will explore the latest trends in high-density multifamily design, from floor plans to amenities to lifestyle accommodations.
Residential Architects Showcase Sexy New Design
This panel of expert architects will explain the logic behind designing, building and selling homes with proven appeal in today’s market.
New Lifestyle Design Opportunities: The Future is Now
This panel of design innovators will share and discuss new projects offering fresh alternatives to traditional single family living. Discover what and where they are—and why and how they’re working.
Standing the Test of Time: Developments that Become Iconic
Most developments recede in people’s mind over time, but a few are so special that they achieve and retain an almost cult-like following. In this closing keynote session, John Martin will discuss some of these inspiring, iconic projects, reflecting back on his favorites and discussing why they continue to be highly desirable today.
Digital Technologies Forum
The Constantly Changing Face of High Touch
Advances in technology, especially online and social technology, have been coming at a staggering pace. The pace is not likely to slow anytime soon. And these changes have triggered shifts in how consumers want to interact, how they want to be touched by brands. As a result, they have also triggered shifts in real estate marketing and communication. We'll look at how to use this to your advantage and turn high tech into high touch.
A New Approach to Marketing: How to Reach Your Targeted Audience in Today’s Digital Marketplace
This panel will explore how to figure out who you are marketing to, how to reach them in today’s digital age, what your message should be and the art of in person communication with the goal of finding and servicing your targeted audience.
The Ultimate Lead Conversion Machine
Mike will showcase next level follow-up strategies and digital tools you can implement to quickly distance yourself from the competition.
Marketing Secrets Revealed
Find out how the online opportunities continue to disrupt the homebuilding space. Learn from some of the top marketing minds in the homebuilding industry and find out what works, what doesn't and why!
What Did We Learn and How to Implement It
What Did We Learn and How to Implement It
Networking Reception
Attend the Builder Tech sponsored reception and hang out with the industry’s leading edge thinkers and tech experts.
Land Strategies Forum
Market Overview and Setting the Land Stage!
This highly informed trio will take you through the overall supply and demand factors for land and lots and what the recovery and maturing of this cycle will bring.
Land Development Panel
Yes, there are survivors of this once thought of past career and business of land development. Learn and hear how the industry has changed and what it means to survive and thrive in land development.
Land Capital Panel
Listen to experts who are deploying capital today and how they are funded and what they are funding.
Land Aquisitions Panel
This highly entertaining panel will be a tour de force of the high stakes effort to secure the land necessary to keep these companies running.
Homebuilders & Land Stategies
After all is said and done today – how do the leaders of homebuilding companies react to what they heard and where do they see the land and lot market headed.
Multifamily Trends Conference
Prime Movers: Five Trends That Will Drive Multifamily in 2013
Join our conference moderator as he presents the key drivers in 2013.
Economic and Macro Apartment Supply and Demand Outlook
One of the nation’s leading multifamily economists will present his outlook for 2013 and beyond.
Using Technology to Drive Ancillary Income
Join a frank discussion of the opportunities, revenue potential, pitfalls and field difficulties associated with tapping this potentially ripe source of new income.
Getting Deals Funded
Come hear a panel of debt and equity providers talk about terms and conditions currently imposed on acquisition and development deals.
Development Outlook: What's Hot, What's Not
Join Jeff Meyers and panel of developers as they pinpoint the markets and products that are hot, and the ones that are not.
Design Panel: Design’s Greatest Hits
Take home ideas for instant classics that you can use in your next project.
Investment Strategies: Insights from the Experts
Gain keen insight into the investment metrics utilized to buy core, secondary and tertiary multifamily properties in today’s market.
Multifamily Leader Panel: Visions from the Top
A panel of multifamily leaders will discuss the operating strategies that they use to guide their companies.
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