Programs and Events

Ticketed Events
Gold Nugget Awards
Moscone Center, San Francisco
June 26, 2014 | 5:30pm – 8:30pm
Hall of Fame Awards - Single
Fairmont San Francisco Hotel
June 24, 2014 | 6:00pm – 9:30pm
Hall of Fame Awards - Table of eight
Fairmont San Francisco Hotel
June 24, 2014 | 6:00pm – 9:30pm
The Party at AT&T Park
AT&T Park
June 25, 2014 | 9:00 PM - 1:00 AM
Bus Tour of Bay Meadows: from Race Track to Urban Master Plan
June 24, 2014 | 9:00am – 4:45pm
$120 includes a full day’s tour, including speakers, presentation materials and lunch. Stay afterward for cocktails and networking, from 4:30–6:00pm!
Walking Tour of San Francisco: Two Views of City Living!
June 24, 2014 | 9:00am–12:00pm / 1:30pm-4:30pm
Ticket Required: $60 (single tour)/$110 (both tours)
Sales Rally 2014
Michael Landers, Mike Lyon and Ryan Taft team up to challenge the urban legends that permeate new home sales and marketing today.
The Sales Leadership Advantage
7 Master Practices of Best in Class Sales Managers with Amy O'Connor & Myers Barnes
Open to All Attendees
The Art of Possibility
June 25, 2014 | 8:15am – 9:30am
General Session Keynote - Benjamin Zander
Benjamin Zander is the acclaimed conductor of the Boston Philharmonic. In a symphony, as in business, one person can’t do it all. Zander’s genius is his ability to elevate the performance of people and organizations beyond what they thought possible. “The conductor of an orchestra doesn’t make a sound,” Zander says. “He depends, for his power, on his ability to make other people powerful.”
Jab, Jab, Jab, Right Hook
June 26, 2014 | 8:30am – 9:30am
General Session Keynote - Gary Vaynerchuk
Gary Vaynerchuk is a social media trailblazer, visionary entrepreneur, bestselling author, and digital brand consultant to companies like GE and PepsiCo. He’s also one of PCBC’s highest-ever rated keynoters—and he’s back this year with more of his trademark passion, irreverence and no-holds-barred commentary on the future of business in the digital economy.
How Generational Cohorts are Reshaping the Way We Live, Work and Play
June 26, 2014 | 12:15pm – 1:15pm
General Session Keynote - Sheryl Connelly

As the in-house futurist for Ford Motor Company, Connelly is in charge of helping Ford stay ahead—preferably way ahead—of forces outside the industry that will be shaping it for years to come. To do so, she immerses herself in STEEP trends—social, technological, economic, environmental and political—going well beyond traditional business analysis to imagine what consumers might want up to 20 years in the future.
Solving the Supplier/Trade Shortage
The combination of housing growth, stalled national immigration reform and more aggressive state immigration laws has resulted in trade shortages nearly everywhere in America.
The Gospel of Schedule
In 25 years of hands-on work with more than 200 builders in 5 countries, we have discovered one absolute, inarguable principle: “The best builders are the best schedulers, and the best schedulers are the best builders.”
Blow Away your Competition by Adopting Today’s Design Secrets!
This education session will focus on teaching builders how to set themselves apart from their competition by selecting/creating cost effective, highly marketable home plans with great character.
SPARKS Conference
From Recovery to Strength
J. Walker Smith will examine what people want most out of their lifestyles and what this means for home and homebuilders.
The Changing Aesthetics of New Home Design
Join a panel the premier practitioners of this aesthetic as they discuss the intricacies of designing and building contemporary homes.
Biologically Inspired Design
In the work of Neri Oxman, the disciplines of art, science, architecture, and ecology fuse to form a new kind of eco-activism—one based on the lessons of biomimicry (in which we look to nature for design solutions).
Five Game Changers in Homebuilding
This session will discuss the current and coming “game changers” in the industry and the impact it will have on the future design of homes.
The Green Dividend
This panel of thought leaders will explore, from the builder, developer, and public sector perspective, how to leverage sustainability to deliver the green dividend.
Healthy Communities
In this session, discover how developers are integrating partnerships with food, farming, education, health care and more to create healthy, thriving places—and boosting the value of their communities in the process.
What's Working, What's Not & Why
Enter into a candid discussion of what industry leaders believe is working, what has been unsuccessful and the reasons for success and failure in this new evolving marketplace.
Forecasting the Trends: What's in Store for the Housing Market?
We've brought together two different points of view for a unique conversation about the future of housing in the West.
New Masterplans and the Amenities of Tomorrow
Join a panel of experts within the industry as they delve into the issues of masterplanning while exploring developing trends and future possibilities.
Changing the Way We Sell
In this session, you’ll hear from builders, developers and a wildly creative appliance retailer who are changing the shopping experience by making it relational, aspirational, social, personal, values-aligned and story-driven. Which is, if you think about, exactly what home should be.
High Density Attached and Detached: Put the Right Product in the Right Place
New density thresholds for attached and detached housing—once thought unachievable—are now being examined and produced successfully throughout the marketplace. Come observe how these once unthinkable high-densities are resulting in greater land values and their overall impact on livability.
Best Practices: How Technology is Transforming Brands
Join a facilitated conversation about the changing face of America's brands, and how homebuilding is using social media and market-driven discussion to redefine itself.
Mix Your Uses
This team of mixed-use developers with opposite and varied points of view share do's, don'ts and maybe's of mixing residential and commercial uses.
Stop Thinking Like a Builder
A national award-winning panel will reveal the New Rules of sales and marketing that will attract today’s smart home shoppers and create a world-class customer experience, all while driving up revenue.
Urban Gardening
Artist and designer Ron Finley plants vegetable gardens in South Central L.A.—in abandoned lots, traffic medians, along the curbs. Why? For fun, for defiance, for beauty, and to offer an alternative to fast food in a community where “the drive-thrus are killing more people than the drive-bys.”
Howard Englander Looks at the Best in Home Design
Join industry icon Howard Englander as he presents a curated tour of the best of home designs and features.
The Power of Storytelling
Lambert will share the principles and methodology behind the lost art of storytelling — and how you can apply them to bring the story of your community vividly to life.
Custom Homes and Production Homes – Blurred Lines
Discover how the marrying of these two home building methods is reshaping the industry from a panel of custom and production builders as they share their unique approaches to home building.
Engaging Customers: Giants Style
Brian shares his personal “WOW” moment that impacted the Giants current social media strategy, the secret behind the Giants success in being named the #1 Socially Engaged Team on Facebook during the 2012 MLB Pre-season, and how this dynamic franchise stays on top of the fast-changing technologies that impact social media.
99% Invisible: New Perspectives on Design and the Built Environment
Unorthodox, memorable and profoundly engaging, Roman guides audiences to new perspectives about design, architecture, cities and the built environment.
The New Frontier of 50+ Housing
Join a panel of industry experts including an architect, 50+ market research authority and a developer as they have an open dialogue that explores modern demographic trends and the desires of Boomers balanced by the realities of land and construction costs.
The Business of Trust
In today’s economic marketplace, trust is everything. More than any other factor, it can reduce costs, improve productivity, enhance innovation, improve collaboration, and increase value.
Top Trends In Interior Design
Fresh off their win’s at The Nationals – join our panel of designers as they discuss the hottest in design and materials. Working with the builder team to spec products and options, and each will share their 5 top design trends. Learn what’s new, what’s trending, and what sells.
Building Social Relevance: Success Stories from Coast to Coast
In this lively, fast-paced discussion, you’ll hear stories from throughout the country of builders who are creating buzz for their projects by tapping into things people are already excited about.
Land & Capital Conference
The Practical Economists
Our presenters will answer the questions that builders and developers want addressed: What should I be building? Where should I be building? And who will buy the homes that I build?
The Annual Capital Markets Survey
In our annual capital markets survey, Jeff Meyers, a 25 year real estate expert who’s market research firm is a leading provider of data to the residential real estate market, will tell you what equity providers really are looking for -- where they want to put their money, both by product type and geography.
Get the Money
Hear what active equity providers are doing and the deals they're looking for and on what terms - and also the kinds of deals that don't work for them, and why.
So Where’s the Debt and How do I Get it?
Coming out of the Great Recession, the "hole" in the capital stack has been the ability to secure debt capital. Our panelists, all active lenders, tell the kinds of deals that get approved. Learn the key terms and the new rules of successful debt finance.
Debt and Equity for Smaller Deals – Enriching the Target Environment
In many ways, capital for bigger deals is easier to source and close than financing for smaller deals.Our panelists are focused on placing debt and equity capital for smaller projects. Hear what they're looking for – deal terms, project type, geography, entitlement status, projected returns and sponsorship.
Land Lite
Finding financing for land is complex and difficult. It's money that goes out early, limiting the capital flexibility of many builders and developers. This panel will discuss land finance -- own versus option and the nascent recovery of the land banking model.
Land Deals Today – What Works, What Doesn’t
Top Land Brokers tell all, how deals are getting done and how to compete in the search for the key ingredient in homebuilding. Get a market-by-market perspective.
The NextGen of MPCs
These experts will share lessons learned and how they plan to navigate differently in the next upturn and the next downturn.
Entitlement Strategies: Creating and Enhancing Value
How to navigate the ever changing environmental and entitlement game? Learn how the experts get through the process with a land plan of highest and best use.
Cashing Out – Myths and Realities in Selling the Company.
How to prepare your company for sale? Hear from others that have successfully transacted. Are they looking for land pipeline or operational excellence? What brings the most value?
Lunch and CEO Perspectives on Land and Capital
How do the big builders strategize their land buys? How can the small builder compete? Hear from the top.
Multifamily Trends Conference
The Economy and Multi Family Sector
Our experts will provide insight on important trends, discuss market selection, and share their latest thinking on the future of the multifamily housing industry.
Capital Markets and Smart Investment
We’ll explore how investment strategies are evolving from gateway cities to primary markets and define who the most active buyers are.
Making Small Spaces Rock
Some of the region’s most active developers will talk about the latest trends in community amenities and unit finishes by defining today’s target renters. They will explore ways to deal with the all-important parking requirement and rising land and construction costs.
Not Our Parent’s House
Our panel of “Generation Y” and “Millenial” multifamily professionals will shed light on this important new generation of renters.renters.
Mixed Use Means More Money
Our panel will share their experience and insight in how to balance the many components in developing and managing a retail, office, and residential mixed use environment
Executive Roundtable-The Buck Stops Here
Hear from the decision makers who are transforming the multifamily industry with new ideas, energy and capital.
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