Advancing the Art + Science of Community Building

Talk to J. Walker Smith and you’ll learn that we’re not coming out of a bad recession, we’re in “The Recovery Economy.” It’s a different mindset. But if you’re thinking that all you have to do is return to the way you did business before the downturn, well, the world has changed. Consumers have different priorities, and we have entirely new ways of communicating with them, thanks to social media and other technologies—and their different mindset. We’ll start with a Pecha Kucha round-up just to get some thoughts percolating, and then Randall Lewis will facilitate a rollicking, caffeinated conversation among the panelists—all consummate idea people—and our audience participants. You may have attended some of the presentations of these panelists already. Here’s your chance to talk with them about The Whuffie factor, about Indexes, IDEO’s Design for Change, and just about the zeitgeist of the times we’re entering—and how you and your business can successfully adapt to it.

Guaranteed you will learn:
• Lots of actionable ideas you can use to reach prospects
• Why today’s recovery is so different from previous upswings and how to plan for it
• How to think about effective ways of communicating with homebuyers that are authentic, meaningful, and create community