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PCBC Presents: The Re-Think Conference


June 28 & 29 | San Diego, CA

Conference Speakers

We're pleased to share our high caliber speakers, listed below alphabetically by last name.


AmyAlbert150

Amy Albert, Editor-in-Chief, Professional Builder
Amy Albert is editor-in-chief of Professional Builder magazine. Previously, she worked as chief editor of Custom Home and design editor at Builder. Amy came to writing about building by way of food journalism, as kitchen design editor at Bon Appetit and before that, at Fine Cooking, where she shot, edited, and wrote stories on kitchen design. She studied art history with an emphasis on architecture and urban design at the University of Pennsylvania and has served on several design juries.


Denise Ashton150

Denise Ashton, Senior Principal, William Hezmalhalch Architects
Denise has been involved in the planning and design field for the development industry over 30 years. Her schooling as a geographer, set the stage not only at the broad perspectives of large scale land planning but also at the diverse intricacies of designing and entitling quality neighborhoods and communities. Her well-rounded knowledge of the development process from project inception and design through entitlement and completion, with expertise in site specific design, written, verbal and graphic presentations and client relations, has been an advantage for WHA and it’s clients. As one of two managing Principals of the Community Planning and Design studio, Denise’s enthusiasm and passion for the profession is inspiring. Her ability to manage and lead a team of professionals, or to be a team player herself, results in a dynamic, self-motivating and creative planning and design group.

Talented in domestic and international land use planning and design from small infill urban sites to large master planned communities, her interaction with the Residential and Mixed Use studios of WHA, is a unifying element resulting in a most creative, powerful and solution oriented approach to project challenges. Denise has strong core design values that guide her successes: compatible contextual neighborhood design, livable neighborhood and community design and the balance of project objectives with client goals.

Denise is active in the Urban Land Institute Orange County/Inland Empire District Council and serves on the Executive Committee. Recently shifted from Vice Chair of Education to Vice Chair/Builder Liaison, Denise’s ULI involvement is a fantastic opportunity to share and promote the importance of responsible land use and to participate with others from across the country in topics that influence all of us: sustainability, affordable housing, transit, infrastructure, education, market forces etc.


BradBaker150

Brad Baker, President & CEO, SOMO Living
Brad Baker currently serves as the Chairman and Chief Executive Officer of SOMO Living LLC. SOMO is an investment holding company with investments in commercial real estate, technology and lifestyle companies, Clean energy and develops deeply sustainable mixed-use communities. Brad is the visionary behind SOMO Village, an internationally recognized, deeply sustainable, mixed- use community with 600,000 square feet of existing commercial space plus plans for 50,000+ square feet of retail space and 1,694 homes. The community will provide 3,300 jobs along with convenient daily services to the 4,400 residents and the surrounding community.

He is the Co-Founder and Chairman of Community Fuels, Inc., a producer of advanced biofuels. Community Fuels is committed to quality, innovation, and operational excellence in biofuel production and related research. The company has a state-of-the art bio refinery at the Port of Stockton in California and is the largest producer of advanced biofuels in the state of California.

Mr. Baker founded the non-profit corporation, SMBC in 2006 to bring together mentors, investors, academia, institutions and service providers in support of job growth and business incubation. Now consisting of two distinct organizations, SoCo Nexus and the North Bay iHub, these entities have helped over 500 companies and entrepreneurs in Sonoma, Marin and Napa counties to grow and prosper. 


christopher-brown150

Christopher Brown, Creative Leader, NEXT New Homes Group
Christopher Brown is a real estate development industry veteran with more than 21 years experience. Over his career, Christopher has been involved in all aspects of real estate investing, development and home building.

Christopher has been deeply involved in the home building industry throughout his career. Starting in Santa Barbara selling condos on the beach, he moved back to his hometown of Sacramento in 1999 selling new homes in the region. He quickly moved into management holding senior sales and marketing positions with Richmond American Homes, Christopherson Homes and New Faze Development. His leadership role in these companies focused on training and process improvement as well as sales & marketing creation and execution and product development for developments ranging from urban infill to large master plan communities.


Beth Callender, Principal, CallenderWorks


GeorgeCasey150

George Casey, CEO, Stockbridge Associates, LLC
George E. Casey, Jr. has 40 years of experience as an operating executive (including Chief Executive Officer, Chief Financial Officer, and Division President), consultant, board member for both private and public boards, and industry expert and speaker involving the residential building and development industries. He has twice been part of senior management teams selected as Profession Builder’s National Builder of the Year (Toll Brothers and Realen Homes). In addition to his consultancy, George also serves as the Chair of a Vistage private peer advisory group for Chief Executive Officers in the Portland, ME area (www.vistage.com).


KATHLEENCECILIAN150

Kathleen Cecilian, CEO, Cecilian Worldwide
Kathy began her career at the Leo Burnett Company, one of the world’s largest advertising agencies. As a creative director, she lit up Chicago with her award winning campaigns for Memorex, Kellogg’s, Proctor & Gamble and other famous product companies. Her company, Cecilian Worldwide, is a culmination of that expertise, drive, hard work and talent. After 25 years driving real estate brands, her clients say she is better than ever.​ Besides traveling more than 200,000 miles a year providing unique branding solutions and strategic marketing advice for her top-level clients, she has a stack of books on her night stand, five dogs, two cats, four kids and a husband named Jeff who finds her quite amusing. 


TimCornell

Tim Cornwell, Principal, The Concord Group
Tim Cornwell is a Principal in the San Francisco office. With a career spanning more than a decade at The Concord Group, Mr. Cornwell has completed more than 850 engagements for several hundred clients covering a wide variety of analysis/product types and real estate asset classes. During his tenure, Tim has completed engagements in 30 U.S. States and 12 countries.

Mr. Cornwell is an expert in market-based urban infill development strategy, delivering a best-in-class quantitative/qualitative approach to solving macro- and micro-economic challenges facing urban redevelopment around the United States. Tim is a frequent speaker on multi-family development, urban infill trends and issues facing his Gen Y peers, and is active with the Urban Land Institute, SPUR and other industry-leading organizations. In addition to the market work summarized above, Mr. Cornwell leads The Concord Group’s affordable housing practice, completing more than forty engagements annually in support funding applications, acquisitions and planning efforts. Tim, a native of the San Francisco Bay Area, is a graduate of Pomona College with a degree in international relations and economics.


Davis unsungheroes

Maritza and Roshaun Davis, Cofounders, Unseen Heroes
When it comes to creating an unforgettable experience, Roshaun and Maritza Davis, founders of Unseen Heroes-an award-winning event marketing agency, are widely known to have it down to a science. And with their urban aesthetic, meticulous execution, and deep connection with the community, it is clear why the duo is becoming the go to agency for creative solutions in the lifestyle and culture space. Unseen Heroes’ colorful and uniquely curated events carry the perfect amount of creativity, vibrant visuals, and a vibe that is always original and inviting. Unseen Heroes event experiences include: GOOD: street food + design market (2012 American Planning Association Local Vision Award Winner)- a pop up market that provides over 50 regional designers and makers with a platform to sale their products, GATHER: Oak Park – inspired by the warm California nights and the emerging trend of the food culture, this monthly block party is a take on the city as a dining table, and DISPLAY: California – the first revolving pop up shop on the west coast that changes store design and merchandise every six to eight weeks. Since conception in 2008, Roshaun and Maritza have established a 1,500 sqft headquarters in Oak Park-one of Sacramento’s hot spots, added five staff members to their team, and are known throughout the region as two of the most influential people in the creative industry.


James-Diffee150

Jimmy Diffee, VP/Creative Director, The Bokka Group
With 20 years of experience in marketing, Jimmy brings an analytic focus to improving home sales through user-centric online sales programs. As author of the annual Home Buyer Conversion Report, the industry's leading research showcasing technology's influence on new home sales, he's responsible for conducting home buyer research at The Bokka Group. As Creative Director, he turns this data into sales & marketing strategies that work. For the past 10 years he's applied cutting-edge technologies & best practices from other industries to new home sales programs, positioning digital at the hub of all marketing efforts. Jimmy frequently speaks at builder conferences on leveraging technology and usability research to optimize the home buying experience, from lead acquisition to referral.


JasonFicht150

Jason Ficht, Director of Planning, JZMK
Jason Ficht has over 15 years of experience as an urban designer, master planner, and city planner. As the Director of Planning for JZMK Jason leads a highly qualified team of planners and urban designers working throughout the world on master plans, mixed-use infill projects, redevelopment strategies, town center plans, land use entitlements, design guidelines, and strategic planning efforts.

Jason has worked for a number of years as a planner for both the Cities of Mission Viejo and Santa Maria resulting in an appreciation for how the public and the private sectors shape the form and livability of communities. When the public and private sectors work together good outcomes result. Specific projects Jason has led includes: Master Planning and Neighborhood Design for the Great Park Neighborhoods, CA; Master Planning for portions of the Irvine Ranch, CA; Master Planning of Newhall Ranch, CA; Master Planning for portions of the Tejon Ranch, CA; Master Planning and Urban Design for Mivida a new town outside of, Cairo Egypt; Master Planning for Saadiyat Island, a new annex of Abu Dhabi UAE; to name a few. Jason received a Bachelor of Landscape Architecture from Cal Poly San Luis Obispo and a Master's Degree in Urban and Regional Planning from University of California, Irvine.


Tom French, President, French Brothers


MannyGonzalez150

Manny Gonzalez, FAIA, Principal, KTGY
Manny Gonzalez is the managing principal for KTGY’s Los Angeles office. He is responsible for the design, land planning and production of residential and mixed-use developments throughout the U.S., including active adult and affordable multi-family communities as well as mixed-use residential, office and/or hotel/hospitality with retail. In 2016 Mr. Gonzalez was elected to the College of Fellows of the American Institute of Architects. Election to Fellowship recognizes not only his achievements as an individual architect but also his significant contributions to architecture and society on a national level. Mr. Gonzalez was also recognized in 2015 by Builder magazine for his legacy of delivering remarkable residential design with his induction into the prestigious Wm. S. Marvin Hall of Fame for Design Excellence.

During his more than 25 years of practice in residential development, Mr. Gonzalez has won numerous awards for his innovative designs including Gold Nugget, Best in American Living, NAHB Best of 55+ Housing and Pillars of Industry. Mr. Gonzalez also and received the LEED for Homes Multifamily Project of the Year Award for the Platinum certified community Primera Terra in Playa Vista, CA. Another LEED Platinum community designed by Mr. Gonzalez, Skylar at Playa Vista, recently won eight awards at the International Builders’ Show including a Special Innovation Award for its unique vertical triplex design. This is Mr. Gonzalez’s third Innovation Award. Mr. Gonzalez has been featured in Builder & Developer’s list of “Who’s Who in Home Building” for many years and Green Home Builder magazine awarded him 2012 “Architect of the Year” for his forward-thinking NetZero ABC Green Home design and his outstanding contributions to the home building industry. He was also recognized as NAHB’s inaugural “55+ Associate of the Year” at the 2016 International Builders’ Show.

Mr. Gonzalez has written and contributed to scores of articles on residential design and is the Editorial Advisory Board (EAB) chair for 55+ Housing online magazine and an EAB member for 50+ Builder magazine. Mr. Gonzalez has presented his observations and case studies to audiences at local, regional and national conferences as well as the 1st International Housing Conference of the Americas in Mexico City and was recently invited to speak at the International Symposium of Design of Senior Living in Qingdao, China. 


GeorgeCasey150

Vishaal Gupta, President, Park Square Homes


GrahamHughes150

Graham Hughes, VP of Sales & Marketing, Taylor Morrison
Graham Hughes is the chief customer officer at Taylor Morrison. His responsibilities include promoting and maintaining the overall Taylor Morrison brand, developing strategies and marketing campaigns on a national level and creating a culture of best practice consistency in sales and marketing. Hughes oversees the research, marketing and development for the NEXTadventure project as well.


AmyAlbert150

Steve James, AIA, Founding Principal, DTJ Design
As a DTJ Founding Partner, Steve provides enthusiasm and vision for innovative Community Design. His notable expertise in “Lifestyle Living” integrates sensitive Site Design with Artful Architecture. A popular speaker at National and International Conferences, Steve stays current with market trends and product design; offering a “formidable blend of Imagination and Practicality” (Senior Editor, Builder Magazine).He initiates creative concepts for “remarkable places”, including amenitized Housing, Resorts and Hospitality.


DavidKosco150

Dave Kosco, AIA, Senior Principal & Director of Design, Bassenian Lagoni
As Director of Design, Dave leads the firm’s architectural efforts. Day to day his keen eye and refined sense of space lead to innovative new housing solutions for clients across the country. With more than 30 years of experience in the residential arena, Dave combines a wealth of knowledge with excitement and energy to craft highly marketable, livable architecture. As relationship manager with a number of our builder-developer clients, Dave proves an astute listener and interpreter of their needs.

In addition, Dave manages leads the practice’s charrette process –a week-long design session that provides clients with creative input and expedited completion of new plans and elevations. As Senior Principal, Dave leads the effort to develop the talents in the design department. He mentors junior staff members and provides design input on nearly every domestic project. His passion for housing enthuses staff and clients alike. His expertise extends to the industry as a whole as well; Dave is an active member of the American Institute of Architects. A licensed architect, Dave has been with Bassenian Lagoni since 1986. 


JeffLaFetra150

Jeffrey LaFetra, AIA, President, Bassenian Lagoni
As President of Bassenian Lagoni, Jeffrey LaFetra is in charge of all aspects of day-today operations. A licensed Architect with more than 30 years of design and management experience, Jeff joined Bassenian Lagoni in 1995. Over the last 20 years, Jeff has also focused his management attention on the Firm's International practice, with a particular emphasis in China. These efforts have enabled the firm to build successful Client relationships and an internationally recognized brand for design excellence and Client service. His multi-disciplined, global background enables Jeff to readily access business and client needs in the domestic and international markets. A thoughtful and decisive leader, Jeff works with a talented team of senior managers to ensure that Bassenian Lagoni is positioned to meet all client needs.


Todd Larner

Todd Larner, Director of Planning & International Design, William Hezmalhalch Architects
With over sixteen years of experience in land planning and urban design, Todd brings valuable experience to the Community Planning and Design team at WHA. His portfolio includes project management and design experiences in master planned communities, mixed-use, urban infill, site specific neighborhood design, education facilities, resorts and theme parks. Todd provides strong leadership, project management and collaborative design skills that benefit clients throughout the development process. He has participated and conducted multiple community charette and vision workshops for large master planned communities as well as urban infill projects.


LindaMamet150

Linda Mamet, VP of Corporate Marketing, TRI Pointe Group
Linda Mamet is the Vice President of Corporate Marketing. She has over 15 years of homebuilding experience in a variety of sales and marketing roles with Pulte Group Inc (NYSE: PHM) across various brands. She also served as Corporate Vice President of Sales and Marketing with John Laing Homes.She is a California Real Estate Broker, and has served as a member of the Board of Directors and the Programing Committee Co-chair of the Pacific Coast Builder’s Conference (PCBC). Linda received her Bachelor of Management Studies Degree with 1st class honors from the University of Waikato in her native New Zealand.


Heather McCune, Director of Marketing, Bassenian Lagoni Architects


Alaina Money, Division President, Garman Homes


BurkMoreland150

Burk Moreland, Owner, Rainmaker Builders
After many successful years in the homebuilding industry, Burk discovered that his true passion is taking everything he’s learned in business (and life) and using that wealth of information to help others succeed. A trainer for the National Association of Home Builders with expert knowledge of home-building markets and a demonstrated track record of success creating and leading training programs that fuel bottom line growth. Highly successful entrepreneur who skillfully identifies business needs and develops customized educational programs that support long-term strategic goals. Gifted coach, mentor and communicator who has helped professionals in areas as diverse as construction, fashion, art, and real estate. Recognized as One of the Top 40 Under 40 by Houston Business Journal in 2010. How Burk Became Known As the Rainmaker: In the business world, a rainmaker is known as a person who makes it happen. Burk is considered a great leader in his field and exceeds the expectations of those around him. After over two decades in the homebuilding industry as both an executive manager and entrepreneur, Burk Moreland earned the nickname, “Rainmaker Builder” because of his knack for finding talent in unexpected places. Through his ability to recognize a person’s innate talents and strengths he has helped others create successful careers by changing positions or even changing industries. Today, he coaches business owners to capitalize on their own strengths and the strengths of their employees as well as provides consulting services and keynotes across the country.


Carla Neuss, PhD Candidate in Theatre & Performance Studies, UCLA
Carla Neuss is a doctoral student in the Theatre and Performance Studies Department at UCLA. She previously earned her B.A. at UC Berkeley in English Literature and her M.Phil. from Oxford University in Medieval Studies. Her current research interests are contemporary productions of medieval mystery cycles and the cognitive turn within theatre studies.


richard-pope150

Richard Pope, Development Director, SOMO Living
Richard is a Director of Summit State Bank and Director of Codding Investments. He is among the most respected and forward-thinking homebuilding leaders in the United States, and brings over twenty years of experience to the construction and residential real estate industry. Richard is currently the Development Director for the design, entitlement and implementation of Sonoma Mountain Village SOMO in Rohnert Park near San Francisco, the first certified deeply sustainable mixed use community in North America. This community was endorsed as a One Planet Community, one of only five in the world. Sonoma Mountain Village is a $2 billion deeply sustainable project and part of One Planet Living and One Planet Communities, which are an initiative of London-based Bioregional and World Wildlife Foundation.


John-Santry150

John Santry, EVP, Acquisitions & Development, The Shopoff Group
John Santry is the Executive Vice President of Acquisitions & Development and heads the Land Division within Shopoff Realty Investments. He has 20 years of real estate development experience and his depth of experience includes all facets of residential development and acquisition including site selection, due diligence, market research analysis, contract negotiation, financial modeling and development analysis, as well as project entitlement, design consultant team management and project financing. His expertise also includes construction oversight, property management oversight, asset management, and property dispositions.


Mark Scheurer, AIA, Principal, Mark Scheurer Architect
Over the last 20 years, Mark Scheurer, AIA, founding principal of Mark Scheurer Architect, Inc. has built one of the most sought-after architectural firms in the nation. With a focus on residential and community design, Mark and his team have completed hundreds of distinguished projects throughout the Western states, in addition to designs in Hawaii, Florida, China, New Zealand, and Mexico. Responsible for overseeing a myriad of projects at the firm’s Newport Beach office, Mark strives to remain on the cutting-edge of design by seeking creative solutions in architecture. Through a series of landmark projects, Mark has changed the face of residential architecture, challenging and redefining the standards for design and innovation.

His award winning project types include residential communities, custom homes, golf course development, resorts and assisted living facilities. Mark Scheurer Architect consistently receive distinguished awards such as numerous Builders’ Choice awards, Project of the Year and Home of the Year honors from the Gold Nuggets, Major Achievement in Marketing Excellence (MAME), The Nationals as well as ELAN awards.


CharlieScott150

Charlie Scott, Director, Woodland, O’Brien & Scott
Charlie Scott has more than 30 years of first-hand home building experience, much of it in senior management positions with an award-winning, nationally recognized Midwest builder. Currently, he's director of Woodland, O’Brien & Scott for Constellation Homebuilder Systems. Scott helps North American home builders grow their own customer-centric cultures, pursue operational excellence, and increase referral sales. 


Larry Simon, Project Management & Architecture, Pardee Homes Las Vegas


Teri Slavik-Tsuyuki

Teri Slavik-Tsuyuki, Principal, tst ink
Teri Slavik-Tsuyuki is the founder and principal of tst ink, llc., and has 20+ years’ experience building and bringing to life some of the most valued, recognizable and top-selling brands in community and resort development. During 10 years as Chief Marketing Officer for Newland Real Estate Group Teri was the architect of the Newland brand, and its application in more than 40 communities in 14 states, leading Newland's community development planning and research, innovative customer experience, product innovation, and integrated marketing strategies. Prior to that she founded and operated a marketing and brand design agency in Canada, handling all of Intrawest’s vacation ownership resort development business, launching brands and new locations in three countries over more than ten years.


MaleeTobias

Malee Tobias, Vice President of Research, Newland Communities
Malee is responsible for marketing, research, communications, CRM and customer insights, and consumer e-business across Newland’s operating divisions nationwide. She is an integral member of the regional development teams, working in collaboration with project teams to identify market and customer opportunities, marketing strategies, acquisitions, and positioning, product, and development strategies.

Malee has almost 20 years of experience in strategic marketing research and development. Prior to joining Newland, Malee was Vice President at RCLCO, a national advisory firm serving the real estate industry, specializing in development strategy planning, market and product segmentation, and fiscal/economic analyses for mixed-use, residential, and commercial developments across the US.

Malee has also held positions at several public and non-profit institutions, including the Lincoln Institute of Land Policy, UCLA Center for the Study of Urban Poverty, and the City of Los Angeles. Malee is a full member of Urban Land Institute and is Assistant Chair of ULI’s Community Development Council (Green Flight). Malee is a graduate of UCLA, where she received a double major in Economics and Political Science. She received a Master’s degree in public policy and urban planning from Harvard University, with a concentration in urban development, housing, and real estate. Malee is a Woodrow Wilson Fellow in Public Policy and International Affairs.


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