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PCBC Presents: The Re-Think Conference

June 28 & 29 | San Diego, CA

Conference Agenda

  Wednesday, June 28

8:30 AM-9:15 AM
Upper Level, Room 20C

General Session Keynote with Adam Steltzner: The Right Kind of Crazy
When NASA needed to land Curiosity—a 2,000-pound, $2.5 billion rover—on the surface of Mars, they turned to the Jet Propulsion Lab for a solution. At the helm of this effort was an unlikely rocket scientist and accidental leader, Adam Steltzner. Once an aspiring rock star with no particular ambitions, Adam is now recognized as one of NASA’s leading—and most unique—innovators. Adam will share a profound perspective on innovation, including: how to switch from fear-based to curiosity-based decision making; how to overcome the creative block caused by fear and uncertainty; how to tell when we’re too in love with our own ideas to be objective about them—and when to fight for them; and how to foster mutual respect within teams while still bashing bad ideas.

Adam Steltzner, Team Leader & Chief Engineer EDL, NASA Mars Rover Curiosity & Author


10:00 AM-12:15 PM
Upper Level, Room 20C

Opening Perspective: The Way Things Are
Tim Sullivan, Managing Principal, Meyers Research

Big Shifts Ahead
Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore. Drawing on three years of groundbreaking research, John Burns provides a creative new framework for re-examining how we view and understand the generations—and for monitoring how generational trends will shift in the future. A 33-year-old married father of two children is in a much different stage of life than a 16-year-old high school sophomore, and yet we brand them both as “Millennials.” Slicing America’s population by decade born, Burns has replaced anecdotes and generalizations with facts and analysis. In this eye-opening presentation, he will reveal the four big influencers that explain why those born in different decades behave so differently, as well as the seven biggest opportunities for businesses that can anticipate and adapt to them.

John Burns, CEO, John Burns Real Estate Consulting

Technology Trends: The Global Perspective
Imagine a world where everything is connected to everything else. Every product. Every item produced. Where, at the push of a button, we can print human body parts, full-functioning automobiles, and even houses. What does that world look like? John Ellis, former global technologist for Ford Motor Company, will weave together the jaw-dropping innovations that are emerging—and coming to market sooner than you think—in IoT, 3D printing, robotics, nanotechnology and more.

John Ellis, Managing Director, Ellis & Associates

Technology Trends: The Homebuilding Perspective
Each year, experts predict the top tech trends that will impact business: big data, personalization, virtual and augmented reality, to name a few. But what does all this mean for you? How does it translate in an actionable way? Tim Costello has spent his career helping homebuilders understand how technology and digital tools can help them sell more homes. He’ll present—and bring to life through practical examples—emerging technologies and how you can apply them to the business of homebuilding.

Tim Costello, President & CEO, BDX, Inc.

In Conversation: John Ellis and Tim Costello
From the meta to the micro, John Ellis and Tim Costello will discuss the massive shifts that technology is fueling, and what they mean for the future of homes and homebuilding.


12:15 PM-1:30 PM

Lunch break—on your own, or attend a Lunch Event (ticket required)


1:45 PM-3:00 PM
Upper Level, Room 20C

Smaller Worlds: The Importance of Home in the New American Scene
Solidarity has vaulted ahead of self-expression as the defining reference point of Americans’ identity and engagement. This shift from authenticity to allegiances redefines what people want from the marketplace, and it has rolled in as a paradox. Tastes and values keep fragmenting, even as consumers are looking harder than ever for things in common with others. Walker Smith, one of America’s leading analysts on consumer trends, will offer a perspective on what this means for the marketplace ahead, with a strategic look at implications for community and home.

J. Walker Smith, Executive Chairman, Kantar Futures

The Case for Audacious Leadering
In this time of great change, what does it take to be a leader of vision? What will the future expect from you? How do you guide transformation and manage constant complexity? Nancy Giordano is a strategic futurist who has helped shape transformation projects for Coca-Cola, Sprint, Nestlé and many other Fortune 500 companies. With her trademark energy and optimism, Nancy will share the keys to remaining flexible and adaptable in an ever-shifting landscape—allowing you to see, and seize, the abundant opportunities that these shifts present.

Nancy Giordano, Founder & CEO, Play Big Inc

In Conversation: Walker Smith and Nancy Giordano
Increasing diversity, and yet increasing polarization. Exponential advances in technology, and yet widening inequality. Walker Smith and Nancy Giordano will discuss how these dynamics create opportunities for businesses and brands to be unifiers.


3:00 PM- 3:15 PM



3:15 PM-4:45 PM
Upper Level, Room 20C

Global Inspiration, Local Interpretation
Valerio Muraro draws inspiration from, among many sources, his annual pilgrimages to Milan, where the craftsmanship, tradition and attention to detail fuel his work as design director for Ashton Woods Homes. In conversation with Frances Anderton—host of the Los Angeles public radio show DnA: Design and Architecture, who was raised in neoclassical Bath, England—Valerio will share how he achieves the old-meets-new blend of global inspiration and local interpretation. (All while doing this within the market realities of production homebuilding.) “Everything can inspire,” Valerio says. "The secret is to challenge yourself and your frame of reference."

Frances Anderton, Host, KCRW's "DnA: Design & Architecture"
Valerio Muraro, Director of Design, Ashton Woods Homes

Harnessing Your Power to Create Change
When Derreck Kayongo came to the United States more than 20 years ago from Kenya, he was surprised to find in his hotel bathroom three small bars of soap. Derreck, who spent part of his childhood in refugee camps after his family fled war-torn Uganda, used one of the bars and put the other two in his bag to save for later. But when he returned to his room, he found three new bars. This experience eventually led to the creation of the Global Soap Project, which recycles used hotel soap and redistributes it to impoverished populations around the world. With infectious energy and heartwarming compassion, Derreck will share his courageous story of survival, social entrepreneurship, humanitarianism, and the power of a simple idea to transform the lives of millions.

Derreck Kayongo, Founder & CEO, Center for Civil and Human Rights

Closing Perspective: The Way Things Might Be
Tim Sullivan, Managing Principal, Meyers Research

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