Located in the Exhibit Gallery, PCBC’s Innovation Stage features dynamic, fast-paced presentations by experts on new technologies, materials, and systems that are helping produce higher performing, lower impact homes and communities.

Kicking off the day, we’ll hear from Jacob Atalla, VP of Sustainability Initiatives for KB Home, on the importance of embracing an innovation mindset to solve our industry’s most pressing challenges. With his background as an architect and over 25 years of experience in technology and sustainable building, Atalla leads KB’s initiatives to make every home it builds more resilient and attainable.