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Anaheim Convention Center
June 11-12, 2025

Main Stage Keynotes

Wednesday & Thursday, June 11-12, 2025
Anaheim Convention Center (ACC North)

A PCBC hallmark, our keynote sessions feature engaging and thought-provoking speakers – legendary thinkers and doers in the fields of business, strategy, performance, entertainment, leadership and motivation. Meet Mike! Say hi to Sahar! More dynamic speakers to be announced for PCBC 2025—watch this space for updates!


Wednesday, June 11

Mike Cessario

Entertain or Die: Day Trading Attention for the 21st Century

Advertising is easy. Entertaining is hard. Mike Cessario is the founder and CEO of Liquid Death, a canned water company with a punk rock aura and the tagline “murder your thirst.” Passionate about health, fitness and sustainability, Cessario created Liquid Death with a vision of taking the healthiest thing you can drink, packaging it in infinitely recyclable tallboy cans, and competing with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. At PCBC, he’ll share how Liquid Death achieves outsized returns with an entertainment-first mindset. 


Thursday, June 12

Dr. Sahar Yousef

Tuning the Brain for Creativity and Innovation

At last year’s PCBC, cognitive neuroscientist Sahar Yousef rocked our minds—and tamed our phones—with her keynote on the science of optimizing productivity and performance. This year, back by popular demand, she’ll share all new research findings on creativity and innovation—and how to unlock them in yourself and your company. In addition to teaching MBA courses at UC Berkeley’s Haas School of Business, Dr. Yousef runs the Becoming Superhuman Lab, where she helps executive teams get their most important work done, in less time, with less stress.



Greatest Hits: Highlights of keynote speakers from past years
 

Kudzi Chikumbu

Kudzi Chikumbu (2023)
TikTok global head of creator marketing

Shawn Achor

Shawn Achor (2015, 2023)
Leading expert on happiness and success

Sekou Andrews

Sekou Andrews (2019)
Two-time national poetry slam champion

Chip Conley

Chip Conley (2016)
Head of Global Hospitality, Airbnb

Sheryl Connelly

Sheryl Connelly (2014)
Global Trends & Futuring, Ford Motor Company

Steven Kotler

Steven Kotler (2017)
Co-founder, Flow Genome Project

Patrick Lencioni

Patrick Lencioni (2018)
Renowned bestselling author

Alison Levine

Alison Levine (2019)
First American Women's Everest Expedition Team Captain

Matthew Luhn

Matthew Luhn (2017, 2022)
One of the original story creators at Pixar

Platon

Platon (2018)
Award-winning Photographer

Joshua Cooper Ramo

Joshua Cooper Ramo (2016)
Vice Chairman, Kissinger Associates

Benjamin Zander

Benjamin Zander (2014)
Conductor, Boston Philharmonic Orchestra

Jade Simmons

Jade Simmons (2022)
Rockstar Concert Pianist & Activational Speaker

Simon Sinek

Simon Sinek (2015)
Bestselling author, leadership expert

Adam Steltzner

Adam Steltzner (2017)
Chief Engineer, NASA’s Jet Propulsion Laboratory

Gary Vaynerchuk

Gary Vaynerchuk (2012, 2014)
Bestselling author, social media expert