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About   |   Chairman's Letter    |  Agenda   |   Speakers

PCBC Presents: Multifamily Trends Forum

See what’s forecast for multi-family housing sales and rentals.

Download the multifamily trends forum brochure (pdf)

June 29 | San Diego, CA

Forum Agenda

  Thursday, June 29

8:30 AM-9:30 AM
Upper Level, Room 20C

General Session Keynote with Steven Kotler
kotler steven-75Over the past decade, groups ranging from Silicon Valley executives, elite military special operators, and maverick scientists have turned everything we thought we knew about high performance upside down. Instead of grit, better habits, or 10,000 hours, these trailblazers have found a surprising shortcut—harnessing rare and controversial states of consciousness to solve critical challenges and outperform the competition.

Stealing Fire75Steven Kotler spent four years investigating the leading edges of this revolution—and what he learned was stunning. In their own ways, with differing languages, techniques, and applications, every one of these groups has been quietly seeking the same thing: the boost in information and inspiration that altered states provide. Stealing Fire is a provocative examination of what’s actually possible; a guidebook for anyone who wants to radically upgrade their life.

Steven Kotler, New York Times bestselling author, an award-winning journalist and the Co-founder & Director of Research for the Flow Genome Project


9:45 AM-10:45 AM
Upper Level, Room 20A

Economic Outlook & Market Overview
RonWhitten75Get an overview of the broad economic, demographic and investment drivers shaping the apartment industry’s outlook, as well as the future performance of key metro markets. These insights will help you make more profitable, market-smart decisions today – whether related to company strategy or to acquisitions, dispositions or new development.

Witten Advisors, LLC is an advisory firm providing apartment market strategy services for senior management at nationally and regionally active multifamily investors, developers and lenders, both public and private.

Ron Witten, Founder, Witten Advisors LLC


11:00 AM-11:45 AM
Upper Level, Room 20A

Capital Markets – Debt & Equity
Congratulations! You have been awarded the development deal. Now you need to finance it. For this panel, we have assembled several experts in providing debt and/or equity financing for multifamily development.

Those trying to secure construction debt during the past year are finding it more and more difficult, especially compared to prior years. Our panel of construction lenders and experts will discuss topics such as the state of the construction debt markets, interest rate forecasts, regulatory hurdles and limitations, possible changes that may occur with the new administration, and a general view on things to come.

The equity markets are facing similar challenges. Our panel of equity providers and experts are here to discuss strategies and investment targets when considering subjects such as: lower leverage resulting in increased equity in development transactions; perceived late in the cycle starts; supply concerns in certain markets; construction cost and schedule challenges; secondary markets and locations that have yet to have significant development.

Bill Chiles, EVP, CBRE
Kim Edwards, Executive Director, Real Estate Banking, J.P. Morgan
Mark Forbes, Head of Real Estate, City National Bank
Shlomi Ronen, Principal/Founder, Dekel Capital
Moderator: Jeff Zuckerman, Regional CFO – West, Alliance Residential Company


12:00 PM-1:15 PM
Upper Level, Room 20C

Lunch Presentation: A Conversation with Scot Sellers & Doug Bibby*

Scot Sellers, retired CEO of Archstone, board member and author
ScotSellers75Scot Sellers retired as the CEO of Archstone, a Standard and Poor’s 500 company, in February 2013, after an executive career spanning over 20 years there, most of them as the company’s Chairman and CEO. During his twelve years leading Archstone as a public company, Archstone delivered a total shareholder return of over 720 percent and grew dramatically to become one of the largest publicly traded real estate companies in America. In addition to his career at Archstone, he has been a valued board member for a number of companies. He currently serves on the boards of The Howard Hughes Corporation, The Irvine Company and Inspirato LLC, and serves as an advisor to the board of Monogram Residential. Scot has been fascinated by human interaction since his childhood and has made this one of the cornerstones of his management style and approach to life. This down-to-earth approach to fulfillment and satisfaction in life is the emphasis of his first book, Regret-Free Living.

Douglas M. Bibby, President, NMHC
DougBibby75Douglas M. Bibby is President of the National Multifamily Housing Council (NMHC), a national organization of more than 1,100 member firms involved in the multifamily housing industry. Under his leadership NMHC represents the industry on Capitol Hill and before the regulatory agencies, promotes research and the exchange of information, and advocates for rental housing across a broad spectrum of issues. Prior to joining NMHC, Bibby spent 16 years as a senior officer of Fannie Mae, where he served on the company’s Management Committee throughout his tenure. He was part of the top management team that is credited with the remarkable turnaround at Fannie Mae in the book Good to Great.

Bibby began his career with the worldwide communications firm J. Walter Thompson where he served a variety of clients both domestically and internationally over his 12-year career with the company. At the time of his departure from J. Walter Thompson, he was Senior Vice President and General Manager of the firm’s Washington, D.C. operations. Bibby has been active in the non-profit community of Washington, D.C. for the past 30 years.

Bibby graduated from Denison University with a B.A. degree and was honored with the university’s Alumni Citation Award in 2004. He also holds a Masters of Business Administration degree from the University of Texas at Austin.

*Multifamily Trends Forum registration or ticket required.


1:30 PM- 2:15 PM
Upper Level, Room 20A

Infill Insights – Getting Infill Deals Done
With a continually diminishing supply of quality “green field” development sites, more and more builders are looking to opportunities for infill development. However, it can be notoriously difficult to assess the market and financial viability of infill deals and there are many pitfalls to avoid. Many infill deals have unique and unusual site-specific product solutions that can make estimating cost and timing difficult, not to mention the fact that conditions of approval can vary greatly from city to city. Learning opportunities in this session will include such topics as: where to look for deals, determining supportable revenues when there are no good comps, costing out projects in areas where you’ve never built before, determining the optimum “target market”, and how to “get the deal done”. The discussion will cover both for-sale and rental infill housing.

Richard Douglass, Division President, Trumark Homes
Brendan Hayes, Sr. Vice President San Diego & N California Regions, Fairfield Residential
Jon Robertson, Division President S California, William Lyon Homes
Moderator: Pete Reeb, Principal, John Burns Real Estate Consulting


2:30 PM-3:30 PM
Upper Level, Room 20A

AIAContinuingEd60The Magic Cocktail of Multifamily Mixed-Use
Multi-family amenities have evolved over time. As the building program is evaluated, questions swirl around what are the “gotta haves,” how much amenity do we need, and what is the best way to capture prospective residents at the front door. But what about the amenities you could provide by partnering with others? In today’s world, perks, proximity, and social engagement are amenities too. Instead of creating a club room with coffee that is only used periodically, why not set that space aside for the local coffee shop? What if your residents had special delivery, private access and grab-and-go service from a restaurant at the ground floor? Could you partner with a wine shop who puts on tastings and provides club membership in the community? The most important amenity going forward, may not be the amenity you provide at all. The future is about partnerships and collaboration to create true social engagement and activation. Come hear from a panel of mixed use specialists and developers who have lightened their load by building retail partnerships and investing in neighborhood amenities.

Learning Objectives:
1. Why consider mixed-use development and what is the value proposition for residents?
2. What uses are most compatible and complimentary to mixed-use multifamily development?
3. How does the performance of mixed-use development compare to single use development?
4. What are key lessons learned regarding successful deal structures and economics behind mixed-use development?

Kimberly Byrum, Principal, Advisory, Meyers Research
Jonathan Cox, SVP Development, Avalon Bay
Kim Hoeksema, SVP Development Execution, Carmel Partners
Moderator: Cindy Harvey, AIA, Associate Principal Commercial Architecture, RNL


3:45 PM-4:30 PM
Upper Level, Room 20A

AIAContinuingEd60Design Trends – I Wish I Had Thought of That
Looking for fresh design inspiration? Join a panel of industry-leading interior merchandisers and an architect as they share the coolest design ideas, details, and tricks they've seen executed in multifamily housing and wish they would have thought of first. This presentation will explore innovative ideas from unit design to clubhouse amenities and unique material application along with everything else in between. Attendees will walk away from this fast-paced presentation with useful ideas to implement in their next communities.

Learning Objectives:
1. Discover the latest design ideas and details that are inspiring the industry's top design professionals.
2. Learn creative approaches to achieve hot new looks without breaking the bank.
3. Find fresh, new ways to update elevations and renew floor plans.
4. Explore the latest innovations in interior and exterior finishes and features.

Bryce Hall, Principal, KEPHART
Angela Harris, President, Trio Environments
Andy Clay, Managing Director of Development for the Mountain Region, Alliance Residential

Multifamily Trends Forum Partnering Organization:


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