The Art, Science + Business of Housing


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About  |  Agenda   |   Speakers  |   Attendees  

PCBC Presents: Land and Capital Forum

Learn how to find it, fund it and pair up with the right partners.

June 28 | San Diego, CA

Forum Speakers

Land and Capital Forum is led by some of the most influential thinkers in business. We're pleased to share our high caliber speakers, listed below alphabetically by last name.

Melissa Abel, EVP Builder Finance, Texas Capital Bank


Bird Anderson, EVP, Wells Fargo

Norma J. Avery, President, Housing Capital Company, a division of U. S. Bank
Norma Avery is President of Housing Capital Company/US Bank. She has been in the banking industry specializing in Real Estate for most of her career. She believes whole heartedly in non-profit and giving back to the community around her. She came on the HomeAid Board of Directors in 2014 and has been an incredible asset in volunteering her time and money to the fight to end homelessness.


Tony Avila, CEO, Builder Advisor Group & Managing Principal, Encore Capital Management

Over the past 15 years, Tony Avila has served as an advisor in over 50 homebuilding merger and acquisition transactions valued at over $6 billion and helped to raise approximately $10 billion in over 50 debt and equity issuances for publicly-traded and private homebuilding and land development companies.

His experience in the housing sector began during the last major recession when he worked at the Federal Home Loan Bank of San Francisco overseeing troubled, government-controlled savings and loans. He joined Montgomery Securities in 1996, which became Banc of America Securities in 1998. While at Banc of America Securities, Mr. Avila was an advisor to the Pebble Beach Company, helping to bring the Pebble Beach Resorts back to U.S. ownership. In 1999, Mr. Avila represented The Irvine Company in its acquisition of Irvine Apartment Communities. In late 2001/early 2002, he advised D.R. Horton for the acquisition of Schuler Homes, the second largest homebuilding acquisition in the U.S.

In 2002, Mr. Avila joined JMP Securities where he founded and lead the Homebuilding Investment Banking team for six years. Some notable transactions include advising Transeastern Properties on its sale to TOUSA in August 2005, advising Town and Country Homes on its sale to The Blackstone Group and K. Hovnanian Homes and advising on the formation of a $250 million joint venture between Metro Development and D.E. Shaw to acquire distressed land. In 2008, he advised MatlinPatterson Global Advisors LLC, a global distressed private equity firm, on its capital investment in Standard Pacific Homes. Most recently, Mr. Avila worked on the restructuring of $75 million of Beazer Homes debt and assisted in establishing a joint venture between GTIS Partners and LGI Homes.

Mr. Avila is a graduate of U.C. Berkeley. He is a ULI member and active participant of the Community Development Council. Mr. Avila is a board member of the Positive Coaching Alliance and a San Francisco Little League coach. He is a member of the Finance Advisory Board for the Sisters of the Holy Family, a member of the Transforming Tomorrow committee for Moreau Catholic High School and a volunteer for the Framework for the Future Campaign for Schools of the Sacred Heart of San Francisco.


Jimmy Ayala, Division President - San Diego, Pardee Homes
Jimmy Ayala is the Division President of Pardee Homes in San Diego. Jimmy formerly operated as VP of Project Management and brings more than 15 years of product development, construction, land development and entitlement processing experience to the team.

During his time as VP of Project Management, Jimmy played a vital role in shepherding several of Pardee’s communities, including the Village at Pacific Highlands Ranch, the 844-unit Meadowood project in Fallbrook and the 430 unit Castlerock community in Santee.

Jimmy earned a Bachelor of Science Degree in Urban and Regional Planning from California State Polytechnic University, Pomona and a M.B.A from San Diego State University. Jimmy is also a graduate of LEAD San Diego and is a member of the Board of Directors for the San Diego County Water Authority and the San Diego Regional Chamber of Commerce.

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Stephen East, Managing Director, Wells Fargo


Peter Fioretti, Founder and CEO, Mountain Real Estate Capital
Peter has 30 years of extensive real estate experience across a broad range of investment strategies and ownership platforms. Mr. Fioretti has invested more than $3 billion of investment capital since founding the Company in 1993. He is primarily responsible for the Company’s vision, strategic partnerships, and investment decisions.

Mr. Fioretti currently serves on the Board of Directors for Oakwood Homes, the largest private homebuilder in Denver, CO. Previously, he was a founder of Paramount Residential, a homebuilding company that was sold to Lennar. At the start of Mr. Fioretti’s career he founded Waterfront Invest, a premier developer of urban properties in the New York metropolitan area.

Mr. Fioretti received the 1988 New Jersey SBA Businessman of the Year Award, and was named the 1989 "Entrepreneur of the Year" by Inc. Magazine. He is a graduate of Lehigh University, where he served on its Board of Trustees and established an endowment for students pursuing real estate careers. He is also a strong supporter of the Junior Diabetes Research Foundation and St. Jude Children’s Research hospital. Mr. Fioretti enjoys extreme adventures including mountain climbing, hiking, diving, and biking, as well as traveling the country with his two teenage children.


Adrian Foley, COO, Brookfield Residential
As Chief Operating Officer of Brookfield Residential California, Adrian Foley oversees the entire California business portfolio for Brookfield Residential—one of North America’s largest real estate entities, with land development and homebuilding operations in eleven of the most dynamic regions across the United States and Canada. In his major leadership role, Foley is responsible for spearheading strategic planning and maximizing investment opportunities in California’s premier markets, including the Bay Area, Sacramento, Los Angeles and San Diego. As a key member of the company’s Southern California management team, Foley lends his expert guidance and support to Housing and Land operations throughout the region.

Foley also serves on the Executive Committee of the USC Lusk Center for Real Estate and the Nation al HomeAid Board of Directors.


Richard K. Green, Director of the USC Lusk Center for Real Estate
Richard K. Green, Ph.D., is the Director of the USC Lusk Center for Real Estate. He holds the Lusk Chair in Real Estate and is Professor in the USC Sol Price School of Public Policy and the Marshall School of Business.

Prior to joining the USC faculty, Dr. Green spent four years as the Oliver T. Carr, Jr., Chair of Real Estate Finance at The George Washington University School of Business. He was Director of the Center for Washington Area Studies and the Center for Real Estate and Urban Studies at that institution. Dr. Green also taught real estate finance and economics courses for 12 years at the University of Wisconsin-Madison, where he was Wangard Faculty Scholar and Chair of Real Estate and Urban Land Economics. He also has been principal economist and director of financial strategy and policy analysis at Freddie Mac. More recently, he was a visiting professor of real estate at the University of Pennsylvania’s Wharton School, and he continues to retain an affiliation with Wharton. He is or has been involved with the Lincoln Institute of Land Policy, the Conference of Business Economists, the Center for Urban Land Economics Research, and the National Association of Industrial and Office Properties. Dr. Green also is a Weimer Fellow at the Homer Hoyt Institute, and a member of the faculty of the Selden Institute for Advanced Studies in Real Estate. He was recently President of the American Real Estate and Urban Economics Association.

Dr. Green earned his Ph.D. and M.S. in economics from the University of Wisconsin-Madison. He earned his A.B. in economics from Harvard University.


Joe Hardy, Managing Director, Homebuilder Finance
Joe Hardy began his career in a small community bank’s mortgage department. After a homebuilder finance group was formed there, he was asked to join the team and has been in the industry ever since. Today, as Managing Director of Homebuilder Finance, Joe brings nearly 25 years of in-the-field know-how to Flagstar. Solving problems with creative solutions is one of Hardy’s strengths. In fact, it is his mission to exhaust all options in order to find ways to serve his clients financial needs. Joe understands the need to add value wherever possible, whether crafting a creative loan structure, or helping to connect clients with internal partners for other banking services.


Selma Hepp, VP, Business Intelligence, Pacific Union
Selma Hepp joined Pacific Union in early 2016 as Vice President of Business Intelligence. In this newly created executive role, Selma analyzes real estate market and economic conditions in order to help our real estate professionals thoroughly understand client demographics and empirical market dynamics on a hyperlocal basis. This will give Pacific Union real estate professionals definitive buyer profiles and specific marketing tactics that will enable them to better serve the company's clientele.

Prior to joining Pacific Union, Selma was Chief Economist at Trulia. Her career includes positions as senior economist for the California Association of Realtors and economist and manager of public policy and homeownership at the National Association of Realtors. She has also worked as a research associate at the U.S. Department of Housing and Urban Development and the National Center for Smart Growth Research and Education.

Selma earned her Master of Arts in Economics from the State University of New York (SUNY), Buffalo and a Ph.D. in Urban and Regional Planning and Design from the University of Maryland.


Jason Keller, Managing Director, Oaktree Capital
Prior to joining Oaktree in 2007, Mr. Keller worked for seven years at DLJ Real Estate Capital Partners, in the Real Estate Private Equity division of Credit Suisse. During his time at DLJ he was responsible for sourcing, evaluating and executing opportunistic real estate investment opportunities. Prior to joining DLJ, Mr. Keller worked in real estate finance in the New York offices of Salomon Brothers and CIBC Oppenheimer, advising numerous public and private companies, REITs and financial institutions with respect to the acquisition, disposition and recapitalization of their real estate portfolios. He also worked as a real estate manager and developer for D-Street Investments, a boutique private equity firm. Mr. Keller holds a B.A. degree in Finance from Utah State University and an M.B.A. in Finance and Real Estate from the Wharton School at the University of Pennsylvania.

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Steve La Terra, Managing Director, Advisory, Meyers Research LLC
Steve has spent the majority of his career as a real estate analyst and investor. Prior to joining Meyers Research, he owned his own land investment and lot banking company, where he accumulated a portfolio of more than 1,000 lots throughout Arizona. Previously, he served in Principal and Senior Executive positions with Land Advisors Capital, APEXCapital and Acacia Capital Corporation, where he collectively purchased or funded more than 20,000 residential lots throughout the United States. Steve is a Full Member of the Urban Land Institute and has served as the Chair of the Residential Neighborhood Development Council at the National level and is the current Chair of ULI Arizona. He has served on the Real Estate Investment Advisory Council and has been actively involved with several charitable organizations including the Executive Council, EC70 Charities (formerly Boys and Girls Clubs) and the National Kidney Foundation of Arizona.

He received a Bachelor of Science degree in Finance from San Diego State University and a Development Certificate from the Masters of Real Estate Program at Arizona State University.

Read his 2017 Trends Spotlight article here


Steve Magee, EVP, Land & Development, iStar
As Executive Vice President of Land & Land Development for iStar Inc., Mr. Magee manages iStar’s western U.S. land portfolio totaling over $900 million of assets. Steve focuses on maximizing value through creative re-entitlement, joint ventures, start-to-finish masterplan development, and the sale of lots to homebuilders.

A proven organizational leader, Steve has a long record of high performance in the areas of land acquisition, real estate entitlement, and land development, having taken a wide variety conceptual land sites through entitlement to completed vertical development. Magee is an experienced manager of business units in real estate investment and land development companies, as well as national volume homebuilders, including the infill Centex builder “CityHomes.”

Prior to his operational real estate experience, Steve practiced law in the areas of land use, environmental and real estate litigation. He started his career in city planning and was promoted to city manager of one of the nation’s fastest growing small cities, Coconut Creek, Florida, from 1988 to 1992.

Mr. Magee holds a Juris Doctorate from the Southern Methodist University School of Law, where he was a member of the Board of Editors of the SMU Law Review, Corporate Counsel Symposium editor, and the SMU Law Hawkins Golden Scholar. He is a member of the State Bar of Texas and the United States Federal Bar, Northern District of Texas. Steve also has a Master of Science in Land Use Analysis and a Bachelor of Science from Eastern Michigan University.

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Jeffrey Meyers, President, Meyers Research LLC
Mr. Meyers brings over 33 years experience in which time he founded, built, and sold the largest market research company serving the US Homebuilding Industry, The Meyers Group. At its height, The Meyers Group grew to 21 offices and over 200 employees nationwide. After selling The Meyers Group to Hanley Wood in June 2004, he founded Meyers LLC focusing specifically on consulting.

Jeff specializes in on-going advisory services and manages all consulting assignments for several top ten public home builders through his direct involvement with land acquisition strategies, product development, segmentation, and positioning. Highly regarded as an industry expert for real estate trends and issues, Mr. Meyers is quoted frequently in several national publications including The Washington Post, The Wall Street Journal, The Los Angeles Times, and The New York Times. His recent speaking engagements include the National Association of Home Builders Council, the Pacific Coast Builders Conference, the Southern California Building Industry Association, and the Urban Land Institute. Mr. Meyers is highly accomplished and regarded as the leading expert on residential trends in the real estate market.


Rodney Montag, CEO & Managing Partner, RAM Real Estate Capital
Rodney has been in the residential real estate development, construction and finance industry for 27 years. Prior to forming RAM, he was the Managing Director of Mountain Real Estate Capital where he was responsible for new business origination and capital market needs. Before Mountain, he started a real estate investment platform at Cantor Fitzgerald to take advantage of distress opportunities that occurred in the recession that started in 2008.

From 1996 to 2008, Rodney was partner at Spectrum Communities where he ran the land acquisition and development group and coordinated the company’s sale to WCI Communities in 2004. He was a key member of the management team that grew Spectrum from a $25M local homebuilder to a $250M regional subsidiary of a public company. He spent the first 10 years of his career building and developing apartment buildings in New York City for Procida Construction and Development

Rodney graduated from Washington University in St. Louis with a BA in Architecture and is a member of the Urban Land Institute.


Charles Schetter, CEO, Smith Douglas Homes
Charles Schetter is Chief Executive Officer of Smith Douglas Homes, the largest private builder in the Atlanta market with expected home closings of over 700 in 2016 and $150+ million in revenue, and strategic plans to grow business to its full potential in the Southeast. Mr. Schetter most recently was President of Hearthstone which is a residential real estate investor that has over $1 billion under management in projects across the United States. Since 1992 Heathstone has managed 14 funds totaling more than $13 billion largely drawn from public and private pension funds, university endowments, and family offices.


Joel Shine, President & CEO, Woodside Homes
Joel Shine is CEO and Chairman of the Board at Woodside Homes, one of America's top private homebuilders. Woodside Homes has built more than 40,000 new homes and currently operates in Arizona, California, Nevada, Texas, and Utah.

Mr. Shine was tapped by Woodside in 2009 to shepherd the company through a complicated restructuring and to rebuild revenues and market share. His successes at Woodside include the closing of several recapitalization transactions, which have significantly strengthened the company’s balance sheet. Under Mr. Shine's leadership, Woodside closed just over 1,600 homes in 2015. He guided the reemergence of the company as an industry leader whose “Better by Design” approach focusing on value and product has led to numerous industry accolades. In 2015, Woodside Homes was named the 11th top largest private builder in the nation, according to BUILDER magazine. In 2012, Woodside Homes was named “Developer of the Year” by the national homebuilding industry trade publication Builder and Developer, and in 2013 was honored with the Phoenix Award by BUILDER, the leading media brand in residential construction.

A third-generation homebuilder, Mr. Shine has been active in the real estate industry for more than 30 years. Prior to joining Woodside, Mr. Shine served as President and Chief Investment Officer for housing investor CityView, where he helped steward the company's growth from $40 million under management to more than $700 million at the end of his six-year tenure. Before his service at CityView, Mr. Shine was the President of American Beauty Homes.

David Valiaveedan, Managing Partner, Domain Real Estate Partners


Mathew A. Wyman, Partner, Cox, Castle & Nicholson
Mr. Wyman’s practice focuses on the areas of joint ventures, including limited liability companies, partnerships, and incentive development management agreements, acquisitions and dispositions, entity and project level finance, merger and acquisition transactions, workouts, and entity restructuring. Matt has been practicing law with Cox, Castle & Nicholson since 1986. Over that period, he has worked on just about every conceivable type of real estate transaction through three economic cycles. He has represented developers, investors, owners and operators, involving all real estate product types and transactions. He has developed a reputation for practical legal advice with a view towards the client’s business objectives.

Land and Capital Forum Sponsor:

Metrostudy   WellsFargo
CoxCastleNicholson   MeyersZonda

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