PCBC has created a Marketing Toolkit for you, our exhibitors and sponsors, to use pre-show. We want to help you leverage your investment at PCBC by driving traffic to your booth and raising awareness of your presence on the show floor.
We know that you invest so much in your experience at PCBC--from booking your space and creating your messaging to booking travel and sending materials to the show--it's our goal to help you maximize your marketing efforts.
Please use the proven, effective and FREE tools below in your outreach. It's as easy as copy/pasting from this page - and you're all set to extend your SEO and dial up your pre-show marketing.
Use the PCBC logo in your own images and promotion. Download the high-res JPG here.
2017 Images and Banners--Coming Soon!
Artwork to use for your own booth promotion will be available in March 2017. You can use these assets either as is, or to inspire images you create for your own marketing. For examples of how some 2016 exhibitors created images for Twitter, see below. We love the initiative here to use social media and images for their promotion!
Direct Mail Marketing
Use the PCBC Pre Show Attendee Target List to market attendees before the show and let them know you will be on the Exhibit Floor. This is a one-time list rental, which will be available in late May and must be used by June 20th. You will be provided with an Excel file that includes: Name, Title, Company, Address, & Primary Business Focus.
Email Broadcast/Newsletter to Your Customers
Send an e-Mail broadcast to your database, inviting them to visit your booth. We’ve created a sample email that you can customize and send to your list of contacts.
This is suggested copy for our PCBC 2017 exhibitors to customize and send to your entire database in March and again in May.
- We’ll be at PCBC in San Diego—will you?
- Join us at PCBC in San Diego, June 28-29
COMPANY NAME will be exhibiting at PCBC 2017, the west coast’s leading homebuilding tradeshow, taking place in San Diego, CA on June 28-29. We’d like to extend our personal invitation to you to visit us at our BOOTH NUMBER to see our latest insert highlights of the products, technologies, services you will be exhibiting.
Dedicated to advancing the art, science and business of housing, PCBC is the largest homebuilding tradeshow representing the west coast region. It connects professionals from all over the United States, Canada, Mexico and more than 25 other countries, providing unparalleled learning and networking opportunities. You can learn more about the event and register at www.PCBC.com. It's the only industry event that partners with the Leading Builders of America, and will gather close to 10,000 high quality buyers representing every segment of the industry: homebuilders, developers, architects, building scientists, lenders, investors, marketers.
I would like to offer you free admission to PCBC 2017 when you register online. Please see attached for your exclusive invitation.
We hope to see you there.
FIRST AND LAST NAME, TITLE
[PCBC 2017 logo, formatted as email signature]
San Diego Convention Center
June 28-29, 2017 | San Diego, CA
Social Media Tips
Update your Facebook, Twitter and other social media pages about your participation at PCBC 2017.
Break the message into several parts and/ or re-post at least twice a month between now and the event. Give your followers teasers to the products/services you will be displaying, indicating what additional information will be revealed on the show floor. We've written a list of a few suggested posts to get you started.
Also, promote your booth on PCBC’s social media platforms. Copy your social media updates (described above) and post them on our sites—a great way to advertise your booth and your business to prospective buyers. We're on Facebook (facebook.com/PCBCtheshow) and Twitter (twitter.com/PCBC_TheShow) #PCBC or #PCBC2017.
Social Media: Sample Facebook Posts
Below are some sample posts for Facebook:
- We’re exhibiting at @PCBC in San Diego. Register today & join us at the housing industry’s premier annual event http://pcbc.com
- Looking forward to exhibiting at @PCBC in San Diego this June. Visit us in BOOTH NUMBER where we’ll be showcasing PRODUCT/SERVICE. http://pcbc.com
- We’ll be an exhibitor at this year’s @PCBC, the homebuilding industry’s premier annual event: http://pcbc.com/
- Pleased to be exhibiting at @PCBC in San Diego, CA June 28-29. Hope you’ll stop by and visit us in BOOTH NUMBER http://pcbc.com #PCBC2017
Social Media: Sample Twitter Posts
Below are some sample posts for Twitter:
- We’re exhibiting @pcbc_TheShow – visit us in BOOTH NUMBER! http://pcbc.com #PCBC2017
- Showcasing PRODUCT/SERVICE @pcbc_TheShow in San Diego—hope you’ll stop by to visit us! http://pcbc.com #PCBC2017
- Excited to exhibit @pcbc_TheShow this June in San Francisco. Check it out: http://pcbc.com #PCBC2017
- We’re exhibiting @pcbc_TheShow –the industry’s premier event advancing the art, science & business of #housing http://pcbc.com #PCBC2017
For a list of registered media for 2016, click here.