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Pre-Conference Learning

Held in smaller, interactive settings, Tuesday’s roundtables and workshops provide deep, hands-on learning—a more focused experience before the crowds arrive and the show kicks off on Wednesday. A separate ticket is required, and seating will be limited, so register early to ensure your spot.


TuesRoundtableWish you could discuss your biggest challenges with people who know EXACTLY where you're coming from?

New this year, PCBC is creating two roundtables that are a peer-to-peer exchange of ideas, experiences and practical approaches to your—and your organization’s—most vexing challenges.

Discussions will be facilitated by industry experts, but the content comes directly from you and peers from your discipline. Bring your toughest questions to ask your peers—learn what's working for them and NOT working—and you can take away proven ideas and fresh solutions.

You'll also make connections—in the classroom, or over a relaxed, social lunch—that you can use to form a go-to circle of advisors throughout the year. 

Tuesday, June 27
Ticket Required: $295 each (includes Roundtable and lunch)
Attendance is limited to 25 people each Roundtable

10:00 AM-12:00 PM — Morning Discussion
12:00 PM-1:00 PM — Networking Lunch
1:00 PM-3:00 PM — Afternoon Discussion

Roundtable 1: Marketing  
Upper Level, Room 24C
Topics will range from targeting buyer segments, to allocating budgets, to effectively managing agencies, to feeding your own creativity, and much more.

Facilitator: Kathleen Cecilian is founder and CEO of Cecilian Worldwide, an idea consultancy that has led the strategic development of many of the nation's top master planned community brands. Kathleen began her career as a copywriter with the Leo Burnett Company, one of the world’s pre-eminent ad agencies, working on such well-known brands as McDonald's, Heinz, Memorex and Kellogg’s. Over the years she has leveraged her expertise on how consumers interact with products to develop innovative solutions for master planned communities throughout the United States.

Roundtable 2: Design
Upper Level, Room 24B
Topics will range from designing for fragmented buyers, to balancing design inspiration with the reality of builder budgets, to effectively assembling teams, to feeding your own creativity, and much more.

Facilitators: Mike Boyd, AIA, Principal, Danielian Associates Architecture + Planning
R. Dale Patton, Director of Residential Design, Danielian Associates Architecture + Planning



PreCon238A popular staple at PCBC, workshops offer an in-depth study of topics critical to your company’s success. With a longer format than standard sessions, you’ll have plenty of time to work through practical applications and case studies of the information presented. And in a smaller, classroom setting, they’re ideal for interaction and detailed note-taking.

Tuesday, June 27
1:30 PM-4:30 PM
Ticket Required: $95

Ready or Not: How to Prepare for Net Zero Compliance
Upper Level, Room 23
California’s 2020 mandate requiring all new homes to be zero net energy (ZNE) is targeting implementation by 2020, and made mandatory by 2023—and given our long entitlement process, projects beginning in the next year or two will be subject to that requirement. This workshop will take you through the critical steps involved in ZNE compliance from the perspectives of builders, planners, designers and regulatory experts. You’ll get a detailed understanding of what this means for residential design, including: the integration of energy goals into physical design decisions during the initial phases; the cost implications of increasingly integrated design and construction approaches; and the consideration of other sustainable features, such as site selection, materials, and water usage. This is a valuable opportunity to learn from the real-world successes (and setbacks) of builders working to achieve ZNE now—ahead of the deadline.

Mollie Carmichael, Principal, Advisory, Meyers Research
CR Herro, VP, Environmental Affairs, Meritage Homes
Randall Higa, P.E., LEED BD+C, Codes & Standards, Southern California Edison
Shawn Mayer, Principal, Harris & Sloan
Lauri Moffet-Fehlberg, Senior Principal, Dahlin Group
Judi Schweitzer, Founder, President & Chief Sustainability Advisor, Schweitzer + Associates
Mazi Shirakh, ZNE Lead, California Energery Commission

Superintendent Boot Camp: Eliminate Defects and Boost Productivity
Upper Level, Room 22
We all know what chaos looks like—a messy jobsite, trades out of control, defects, and long punch lists. Even the best jobsites seem only to control the chaos rather than eliminate it. Learn how to break this cycle by applying proven strategies that work for the largest manufacturers in the world. This workshop will help you eliminate defects and conflicts in the design documents, saving you money and time by focusing on plans the way a forensic expert does. You’ll explore the top 20 defects that plague construction sites and how to address them. You’ll also learn: how to build an effective team and integrate your trade contractors and design professionals to nurture an environment of cooperation and process improvement; how to effectively use third-party quality assurance consultants and testing labs that are commonly required by insurance companies; and the quality practices used by some of the world’s top manufacturers, with examples of how builders have adopted similar strategies without increasing costs.

Stan Luhr, CEO, AxisPointe

See all registration options & pricing  Housing Tours